Showing posts with label better blogging series. Show all posts
Showing posts with label better blogging series. Show all posts

Better Blogging: A Complete Recap of all the Posts in this Series

For the past few weeks, we've dug deep into the Better Blogging series that I've been running, responding to a lot of questions and comments that have come my way. I've covered a bunch of different topics, from making money with my blog to keeping my blog statistics in-check to retracing the history of my blog to sharing the specific gadgets I use to make it all happen.

It's been fun exploring all these different aspects of blogging, and I hope that if you blog, or if you've been thinking about blogging, you've found them helpful and encouraging.

And just in case you missed any of the posts, here's a complete list of all the posts in this Better Blogging series:

GENERAL BLOGGING TIPS & FAVORITE RESOURCES
ADVICE ABOUT WRITING & FINDING READERS
MAKING MONEY WITH (AND SPENDING MONEY ON) MY BLOG
DEALING WITH SOME OF THE MOST DIFFICULT ASPECTS OF BLOGGING
A RECAP OF HOW MY BLOG HAS GROWN OVER THE PAST TWO YEARS
And if there's something else that you're looking for about blogging—whether it's design tips and tutorials or why I chose Blogger or resources for doing book reviews—you can see a complete, compiled list of those posts here.

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The History of My Blog and How It's Grown Over the Past Two Years: Developing Quality Content (Part 4)



In retracing the evolution of this blog over the past two years, I’ve talked about how I first launched it and why I started it, how I’ve tried to increase traffic as well as my approach to designing a brand for my blog. (If you missed any of those, you can follow these links to read Part 1, Part 2, and Part 3.)

Those are all important facets but they neglect one big aspect: What you actually say on your blog.

Because you can have all the traffic and the slickest design in the world, but if what you’re saying isn’t worthwhile, then, in my opinion, it all is in vain.

When I first started this blog, I knew I wanted to approach it differently. I wanted to make it the kind of destination spot that other blogs had become for me: Ones that were filled with ever-evolving content, content that impacted my life.

I wanted to write, first and foremost about my faith and share the testimony of what God is doing—daily—in my life.

But I also wanted to write about practical, everyday stuff, too, like what I was learning in the kitchen as I made humble attempts at wholesome cooking or how we were finding ways to live on a budget or my latest endeavors to decorate our living spaces. As well as what was simply going on in my life.

But, looking back, it seems like a lot of those early posts were just thrown on the page.

I think it took me awhile to come into my own as far as nailing down the content that I share at Life Blessons and, more importantly, how I share it. Now, I feel like I have more of a rhythm, sharing a variety of posts on a few key topics, from cooking to crafts, faith to finances.

I also feel like I’ve learned how to pour more of myself into those posts, rather than just slapping a recipe in the content field and pushing publish.

I think that has been one of the changes that I’ve made to the blog that I have loved the most: These posts challenge me to be vulnerable, to tear open the situations that I might otherwise like to forget or ignore and pour them out onto the table so that you might learn from them, might be challenged by them, might be inspired by them.

That kind of writing—with a willingness to be humbled by my own words—has made me look at myself more squarely in the face and see my faults more clearly. It has not only benefited the writing and the posts. Even more so, that practice has helped me on a personal level deal with my sins and my weaknesses and has challenged me to dig into my relationship with God more so that I can share that progress here.

This little blog of mine has become quite an accountability partner over the years!

In doing so, I feel these posts have become more real and more raw, which is the kind of writing I have always personally been attracted to. I am not a squeaky-clean, have-it-together person. So I don’t want to read something where someone else is claiming that façade. (Because let’s face it, no one has it all together!)

It has at times been a challenge to be so open and honest, but I know it is for the better—for this blog and for me. And in doing so, I’ve never once regretted one of those vulnerable posts I’ve made. Your comments and encouragements and admissions that you’ve been in that very same place have helped me continue to do so in confidence.

It’s been a long journey, this little blog of mine. It has definitely not been an overnight success; it has been one I have been constantly working at for more than two years, a labor of love.

But because I love it, because I keep on, keep on working on it, it is what you see before you today: A blog that I’ve been writing for more than two years, and I feel like I’m just getting started.

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Encouragement for the Times When You Want to Give Up Blogging


One comment I've received from a couple of readers who blog is:

"I’M FEELING DISCOURAGED WITH MY BLOG. I DON’T FEEL LIKE ANYONE READS IT, AND WONDER IF I SHOULD JUST GIVE UP."

You know what? I understand that sentiment all too well. And I think most bloggers—even the most successful of them—have all been at that same point, as well.

They say that most blogs don’t make it to the one-year mark. When I first started out, I read that statistic and made it my goal not to give up before that anniversary.

Because so much of blogging can be discouraging and make you think you’re wasting your time, there are lots of times when I’ve felt like giving up, especially when comments and emails are few and posts are plenty.

But the truth is that every blogger has been there. Most of the rockstar bloggers who are big have been around for a long time and it's taken them years to build up that kind of success. And even though there are some whose blogs have gotten a ton of exposure in a short bit of time, I firmly believe that’s the exception rather than the rule.

The important thing is not to dwell on how many people read Pioneer Woman as opposed to your blog, but to accept that blogging is a process. I am sure there were days when Pioneer Woman herself thought about throwing in the towel. But look where she is now—because she stuck with it.

We have to stop dwelling on the things we can’t control—like how many people visit a blog or leave a comment—and instead deal with the things we can control—like whether we’re writing quality content and taking time to pen compelling stories. You might feel like you don’t want to “waste” good posts if no one’s going to read them, but you shouldn’t look at it that way. Because you can always repost the best ones later, if you want. But when people come, if the best isn’t already there, why would they stick around?

Start now making a blog that you’re proud of, and eventually other people will catch on, too.

And don’t forget that it’s something you can pray about. It may not be full-time ministry, but blogging can affect people’s hearts and souls. So if you’re struggling for inspiration for blog posts, pray about it. Pray for your readers who visit your blog. Pray for ways to get the word out about those posts. The Lord cares about so many things. If your blog matters so much to you, don’t you think it matters to him, too?

This post is part of my Better Blogging series, where I respond to some of the most common questions that I receive about blogging. Feel free to read all of the posts in this series here.

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The History of My Blog and How It's Grown Over the Past Two Years: The Design Edition (Part 3)



In walking through the history of creating and growing my blog, I've looked at the steps I took when I first started it as well as how I went about growing a readership. (Click here to read Part 1 and Part 2 if you missed them.) Today I'll be talking about how I've tweaked the design of my blog and established some branding over time...

By nature, I’m a perfectionist, so I’m always on the lookout for things I can do to improve my blog, even when they’re the smallest of changes, and that facet has been nowhere as evident as in my blog’s design, which has evolved little by little—quite literally—over the past two years.

I’ve redesigned my blog a handful of times, sometimes even right after a previous design. I’ve tried out new templates, new HTML coding, new widgets. I’ve tried completely new designs and then subtle tweaks that a visitor may not even realize has been changed. (You can see some previous designs of this blog here and here.)

The thing is that each change makes the blog a little bit better, a little bit closer to the vision I have in my head, and over time those changes are cumulative to what you see here, today. I’m always on the lookout for these kinds of incremental improvements, and I think that has really streamlined my blog over the years. I’m always willing to try something new and see if it works.

I think that’s one of the elements that has been key to my blog: Always looking for ways to improve my blog, even in the smallest of ways.

(Given that I do a lot of redesigning on the fly, I make sure to save copies of all my old HTML coding, in case something ever happens to my site or if I ever want to revert. I haven’t really needed that, but I tend to err on the side of caution. Learn how to back-up your HTML here.)

I know that HTML coding can be intimidating and while I do have a good working understanding of it—courtesy of an elective class I took in high school—I still don't have a clue what I'm doing most of the time. Instead, I usually spend an absurd amount of time doing online searches for tutorials to walk me through how to hack any given solution. (You can see some of my favorite online tutorials here.)

There's nothing wrong with hiring a company to design your blog for you, and I think that can be a worthwhile investment. But, since I have always approached my blog as a hobby as opposed to a business, I've never wanted to sink much money into it, especially if with enough gumption I can DIY it on my own.

Plus, by doing it on my own, I'm able to tackle issues as I come across them, one at a time, which makes it a lot easier to accomplish.

It took me awhile to get to my current design, complete with the yellow banner, but I think it’s one that I have really embraced. I’ve stuck with that yellow-banner design for more than a year now and have no expectation of changing any time soon. I now think of that yellow banner as a key identifier of the Life Blessons brand.

And I think that’s one of the things that people can neglect when it comes to a blog. The fact is that there are millions of blogs out there, so it’s helpful if you can give readers something memorable to hold on to, so that they can distinguish your blog from all the others out there. For me, I’ve latched on to that simple yellow banner, and extended that color scheme into the simplified color palette that’s used in the links, subtitles and accent colors throughout the blog.

A blog’s brand doesn’t have to be complicated, but it does have to be intentional, thoughtful. I’ve looked for simple ways of infusing that brand into every element of the blog, whether it’s my Facebook page, favicon or font choice.

For example, I recently played around and made an effort to simplify the fonts on my blog, swapping out the font that was in the yellow title banner to something more clean. I then selected a similar font for the subtitle and used that for the headers in the blog’s sidebar. In doing so, I try to keep a limited number of fonts in use throughout the main blog design so that the design feels more seamless; although I do take much more luxury playing around with fonts in the image headers I use for each post.

Things like that may not be noticed by many people (although one kind reader did email me to let me know she noticed!) but I trust that they slowly add up and make a difference in the end!

Next week, I’ll wrap up my story and share about how the content on my blog has evolved over time.

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The History of My Blog and How It's Grown Over the Past Two Years: Finding New Readers (Part 2)



Last week, I talked about the very first steps I made when I started my blog. (Click here to read Part 1 if you missed it.) Today, I'll be talking about how I found readers for my brand-new blog...

The idea of being a salesperson, having to pitch myself or anything else for that matter, to someone is incredibly uncomfortable and stressful to me. I’d much rather let people come to me on their own accord than feel like I’ve dragged them here against their own will.

This makes finding readers for a blog a challenge, though.

Once my blog was up and running, I started with what I knew: the folks around me. I emailed the link to some close family and friends who I thought would truly enjoy it. I also linked it to publish new posts to my personal Facebook account so that any other folks I knew could click through if they wanted to.What are friends for if they don't want to read what you have to say?

Getting the word out about your blog is probably the hardest part about the process, and so during this time, I spent a lot of time researching like crazy and trying new avenues to see what would be successful. For instance, I guest posted about my wedding on a larger blog and was surprised when very few people from that blog ended up coming back to mine. But then, when I submitted a thrift-store outfit I wore to another blog, I got a lot of traffic from it.

(In my post about how to get readers to stick around, I talked more about using programs like Google Analytics to monitor that kind of stuff. It can be extremely insightful for deciding how and where you cross-promote. Just be careful not to get obsessed with all those stats!)

I also started paying closer attention to the blogs I visited: Where did they guest post? Where did they link their posts? What kinds of blogging communities did they participate in? A ton of inspiration for my blog comes from looking at other blogs and what they do that I like, that I think is smart, that I can use as fodder for improving my own.

So it was very much trial-and-error trying to get the word out about my blog, which I mentioned before in my post about how I have made an effort to find readers over the years. My thought is that I’ll try anything once, when it comes to guest-posting, because you might end up incredibly surprised by what encourages traffic. That being said, nowadays, I don’t do a ton of cross-promoting, just occasionally when I think about it or when I have tried-and-true outlets that I know are worthwhile.

(If you want to see more specifics, you can check out the post I shared about how I find new readers for my blog and the post I shared about what I do to try to get readers to stick around.)

Curious to see how my blog has grown over the course of the past two years, I went back into my Google Analytics and Feedburner (the program I use to disseminate my RSS and email feeds) statistics to see how my blog was actually growing over this time. (Remember, my first post was in early November 2009.)

Here is a snapshot of my blog’s growth over time:


It’s pretty obvious that my blog did not grow overnight. It took continued effort and patience to get to where I am today. For instance, from November 2009 (when I first started this blog) to a year later, I only had 235 subscribers. But a year after that, I was well over 700. It can take time to find some traction, but once you do, then growth starts to happen easier on its own.

Click here for Part 3 in this series of posts that look back at how my blog has grown. In this next post, I look at how my blog has grown as a brand and in its design over the years.

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The History of My Blog and How It's Grown Over the Past Two Years: Starting from Scratch (Part 1)

I’ve written before about why I started my blog, a lot of the behind-the-scenes details about updates and upgrades to my blog, but I haven’t ever really documented the progress of my blog. For those of who you have been around from the very beginning (Hi, Mom! Hi, Dad!), then this might seem a little redundant to you.

But over the past couple of months, I’ve started receiving emails from some of you who have blogs of your own and are interested in growing your blog and ask me the question: “How did you do it?”

I think a lot can be learned from hearing someone else’s story, so I figured I’d try to retrace my steps on this little blog of mine. For the record, I do still consider my blog to be rather small and still very much a work in progress. But that’s kind of been the story of it, all along. So we’ll start there…



Before starting Life Blessons, I’d had a couple of other blogs, as well, but they were more of your “Dear Diary,” look-at-my-life kind of stuff; nothing intentional, just random bits of information as it passed.

However, I did have some experience that was really helpful to me first starting out: In high school, I’d taken an HTML class, which I’d kept up over the years, making my own websites for fun as well as for my professional portfolio. (You can see my most recent example of that, here.)

Additionally, because I had that HTML experience, I was able to work on the websites of two different national magazines (Health.com and HOWdesign.com), not as a web designer but as an editor, overseeing and uploading the content. With that experience, I gained a stronger understanding of things like writing compelling titles for online content, linking within articles and using images to attract more readers.

When I first started noodling with the idea of starting this blog, I knew I wanted to approach it differently than anything I'd done in the past, both personally and professionally. I wanted to make it the kind of destination spot that other blogs had become for me: Ones that were filled with ever-evolving content, content that impacted my life.

One of the first things I did was start writing—ever before I even started the blog. I wanted to make sure that I had enough stuff to write about—and keep writing about—before I plunged into the world of blogging. For a few weeks, I wrote post after post, exploring ideas and realizing that there was a treasure trove of possibilities in this burgeoning blog. Once I saw that I could sustain the idea, I went to setting up my blog. (If you want to see more about why I chose to use Blogger as my blogging platform, you can read more about that here.)

That first step—of practicing blogging before I ever launched it—was a crucial one that I would recommend to anyone starting out with a blog. Because not only did it give me the motivation to continue with the blog, but it also gave me a safety net of having posts in the coffer for those times when writing inspiration was nowhere to be found. I still keep to this system today: I have dozens of posts sitting in my draft folder, just waiting to be posted. This gives me freedom in my writing: I can write when I feel inspired, not because I feel like I have to keep my blog up-to-date.

But then, even once you have the content, comes the task of getting people to read it. Even though I had a folder full of fodder and some technical expertise in my pocket, there was one crucial bit missing from the equation: I had no readers.

Click here to read Part 2 of this story about how I started my blog, where I look at some more specifics regarding what I did to grow my blog at the very beginning.

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Blog Statistics: How to Not Get Overwhelmed by All the Numbers

One question I recently received is:

“I FIND THAT I’M ALWAYS CHECKING MY BLOG STATISTICS AND WORRYING ABOUT THE NUMBERS. HOW DO YOU HANDLE THAT?”

Ah. The double-edged sword of blog statistics.

It’s true that programs like Google Analytics can be an awesome tool and resource for bloggers; it’s one that I rely on to help me figure out how I can wisely make use of my blog. But it also can be a snare, in that you can get bogged down in numbers and clicks and visits and fretting over why there aren’t more of this or that.

I have felt that way, too. And I imagine most bloggers who desire to see their blog grow do, too.

But I think that it’s important—for our own sake and our contentment—that we not linger in this place for too long. Doing so can sap the energy and enthusiasm out of blogging if all you’re concerned about is who is or who isn’t reading along.

Like with almost anything else, it’s important to find a healthy balance in between, where we use the statistics for the good they provide without leaning on them so much that we get hung up on the numbers.

One of the things that has helped me the most is to limit how often I check my statistics.

For instance, a couple times a week, I’ll log into my analytics and check to see if any other sites are linking to my blog. If so, I might go and leave a “thank you” comment on their post or, if they’re sending lots of traffic my way—which happened a couple months ago when Etsy linked to one of my craft projects—then I might update the post with a little “welcome” message, like this.

For me, knowing where traffic is coming from is important so that I can do these kinds of things.

But other than that? I don’t really pay attention to my numbers too much.

That’s because I’ve realized that sometimes, ignorance is bliss. If I’m not ticking off every subscriber, then I don’t have the chance to worry about whether a few drop off or if the number stays stagnant. If I’m not reloading my daily traffic report, then I’m unaware of how many people came today versus yesterday or last week.

Because if I spend too much time looking at statistics, it can get overwhelming and almost burdensome. And for what? It’s just a bunch of numbers—and what can you really do with that? Not much, methinks.

Instead, if I’m not fretting about those things—which, really, I can’t do much about anyway—then I can instead focus my energy elsewhere, like creating quality content. And you know what? I have paid attention enough to know that when I write more, people read more—and then my statistics reflect that.

So really, when you look at it that way, if I am going to worry about my statistics, then I ought to stop looking at the numbers and start writing! Isn’t that funny how that works?

This post is part of my Better Blogging series, where I respond to some of the most common questions that I receive about blogging. Feel free to read all of the posts in this series here.

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My Thoughts on Spending Money on My Blog

One question I recently received about blogging was:

“HOW MUCH IS TOO MUCH IN TERMS OF SPENDING FOR A BLOG?”

That’s a difficult question to answer because I don’t know that there’s a pat answer that can answer that. Instead, I imagine that it has more to do with personal preference and vision and risk than anything.

For me, I have to say I have been very cautious when it comes to spending money on my blog. I have lots of time to spare so I invest plenty of that, but money at my household has been tight ever since I launched this blog, so I have been wary of spending money on this that could be used to buy us lunch instead.

When I first started out with my blog, I did have hopes of being able to turn a profit off of it. But I didn’t have a game plan for doing that or know if that would actually happen. So, I made it a point from the beginning that I would not spend any money on the blog until I’d made some.

That’s why for the first year or so, I used a free Photobucket account. Then when I started getting enough views that was pushing me above the free limit, I had made money and could justify buying a pro account. (I do know that you can upload photos for free through Blogger, but I find they load a lot faster by using Photobucket so that’s why I chose that.)

By nature, I am very risk-adverse and not very entrepreneurial unless I can guarantee there will be a pay-off in the end. So I think that explains my approach to spending money on my blog more than anything.

But of course, money isn’t everything. Like I mentioned earlier, I’ve spent plenty of time. And time comes with its own costs as well. I’ve spent hours and hours and hours tweaking the HTML coding and design of my blog to get it just right. Whereas I’m still happy to DIY my own design and I have that time to spare, for someone else, they might rather pay a hundred or so dollars to have someone else do all that and only commit a half hour to implementing it.

Much of my blog growth has come from word-of-mouth and slow networking, all of which I didn’t spend a dime to do. But that kind of growth took a long time to come to fruition. I mentioned before in my post about monetizing my blog, that I didn’t make any money from my blog until I’d been writing it for a year and a half.

You may not have that time to wait so spending the money to speed that process up might be very worthwhile for you. It all depends on your circumstances.

If I were to start spending more money to network and promote my blog, though, here are some things I would keep in mind that you might find helpful if you’re interested in doing the same, whether it’s buying advertising or paying someone to design your layout:
  1. Find vendors who do work that I love. If I’m going to pay money for something, especially design-wise, I don’t think there’s any reason to put down a penny if it’s not great work. There’s tons of mediocre design out there, and so I think it’s worth it to pay more to get quality work. I’m pretty picky about design work (I used to work for a design magazine, after all), so that’s why I end up doing all of my design myself since I can do mediocre work for free!

  2. Pair up with like-minded bloggers. If I’m going to buy advertising, I am going to target blogs that are very similar to my own but with a much larger audience. Because even if I can buy advertising from a mondo blog, say Pioneer Woman, and get tons of clicks; if those people don’t stick around and become regular readers, then I don’t personally think that was a wise purchase. I want to use my advertising money to find people who are going to fall in love with my blog and stick around.

  3. Vary my approaches. Since I’m still really green when it comes to spending money on my blog, what I’d do is to vary the ways I spend it to see what pays off. For instance, I might try spending $25 to buy one month’s advertising off of blog A and another $25 from blog B. I’d track to see how many people come from those clicks and tailor future advertising purchases accordingly. I also might spend another $25 to buy a gift card to giveaway on my blog and see how that fares or another $25 to get some HTML work done that needs it desperately. Each purchase is pretty small, but attack the goal of gaining exposure from different aspects, which I believe usually ends up having a cumulative advantage. Then, if one of those tactics isn’t successful, I’ve only put out $25 and can reallocate that money somewhere else in the future.
What about you? How have you dealt with spending money on your blog? What are some of the best ways you've invested in your blog and seen some of those things pay off? Let me know in the comments!

This post is part of my Better Blogging series, where I respond to some of the most common questions that I receive about blogging. Feel free to read all of the posts in this series here.


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A Few of My Favorite Things: Blogging Edition

These are A Few of My Favorite Things, an on-going, once-a-month series that sheds some light on, well, my favorite items throughout my home. (To read through all posts in the series, click here.)

In this Blogging Edition, I'll be looking at five of the essential items that help me in the day-to-day tasks of working on this little blog of mine. As we continue through the Better Blogging series that I've been running for the past few weeks, I thought sharing these would be particularly fitting! They are the things that make life on this side of the screen a little bit easier and a lot less painful. (Read on to see what I mean!)



1. ASUS Bamboo Laptop: If you've been reading along for awhile, you might remember that a couple of winters ago, I dropped my laptop and shattered the screen. The laptop itself still worked but I had to plug a screen into it to actually use (and see anything on) it. About a year later, my husband urged me to get a new laptop. (Good guy, huh?!)

After quite a bit of research, I settled on this ASUS model. First of all, I think it is beautiful. The casing is made from bamboo, so it actually has a wood-grain veneer on the top and along the keyboard. I love me a dark wood grain, so aesthetically, this was perfect. But it's also very functional, being incredibly light weight (necessary, given that the laptop I dropped was heavy!), and it's pretty fast. I've had it for more than a year now, and have no regrets! Unfortunately, the bamboo version I bought doesn't seem to be available any more, but you can find a similar version in brown, here.

2. Canon PowerShot Elph Camera: I love photography and getting to play around with lighting and all the different functions on a camera. In my dream world, I'd love to purchase a digital SLR camera with all the bells and whistles that come with being able to manually change nearly every aspect and get professional quality photos all on my own. Unfortunately, I can't really justify the expense of a $500+ camera plus lenses for a hobby that I only use to snap pictures every couple of weeks or so.

However, when I was in the market to upgrade my older point-and-shoot, I did a ton of research to find one that would offer me some of the flexibility of being able to manually control some functions but that would fall into a more reasonable budget. Which was that I decided I'd only pick one that I could pay for entirely with Amazon gift cards I'd earned through Swagbucks. After saving up for about a year, this was the model I settled on. (Click here to read more about how you can use Swagbucks to get free gift cards, if you're curious to learn more about that.)

The main reason I picked it was because you can adjust the aperture and shutter speeds.  It also takes pictures without much delay, comes with a couple more white-balance settings than my previous camera and features some fun photo-taking settings (such as "fisheye" or "miniature," which makes a photo look like it's toy-sized).

3. Wireless Mobile Mouse: I have an older version that is really similar to this mouse that I bought when I upgraded from a desktop computer to a laptop five years ago. This mouse outlasted that computer (you can read about the fate of that guy here) and is still going strong. And it only seems to need a battery change once a year or less, which makes me happy!

4. Wrist Support: Sitting at a desk for most of the day started getting to my joints after awhile, especially in my right wrist. I tried some of those gel wrist pads you put at your keyboard or by your mouse, but those just seemed to make the pain worse. I finally bought this brace and it has helped immensely! I always strap it on whenever I know I'll be at a computer typing for any length of time and I don't have any lingering pains. I like that this one comes in various sizes so that you can make sure it really fits your wrist to provide the best support.

5. USB Keyboard: Another problem I started experiencing after sitting at the computer for a long time was that my eyes would hurt so, so much, even if I turned the brightness on my computer screen down to the dimmest setting. It got so bad I actually sat at my computer one time with sunglasses to see if it would be better. Ridiculous, huh?

Well, I realized that one of the reasons why my screen was bothering my eyes so much was because I was having to sit so close to the screen just to type. I decided to get this keyboard to see if being able to push my laptop screen farther away would help the problem. And it did! I haven't even been tempted to don sunglasses once since getting it. (And I even cranked my brightness up a few notches!)

You can view all of the previous editions of A Few of My Favorite Things here, including ones about my favorite gadgets to use in the kitchen, coffee-making supplies, books about love, and more!
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Why I Don't Think You Have to Have a Niche to Be a Successful Blogger

One question I've received from a couple different readers about blogging is:

"I DON’T FEEL LIKE MY BLOG HAS A NICHE. IS THAT OKAY?"

When I first started my blog, I subscribed to a bunch of blogs that were dedicated to the art and business of blogging. I read a lot of what they had to say, and I incorporated a lot of what they had to say.

I also ignored a fair amount of what they had to say.

All that stuff about having a niche? I think that definitely has its place in blogging, but I think that sometimes it’s overrated.

Because for me, I consider my niche to be “me.” Some days I write about food I make, other days crafts that I've created, other days how I'm living out and digging into my faith. It varies, and I do try to be consistent about that variety (making sure once a week I publish something that’s personal in nature or about my faith, something homemaking related, etc.).

So while there’s variety to the posts, they're still—well—all about me.

But that’s okay. I don't think there's anything wrong with just blogging about your life.

You know why? Because those are my favorite blogs to read, so that’s what kind of blog I write.

I think, all too often when we talk about the need for a niche, we think like if we were writing a non-fiction book or starting a magazine. It has to be about one specific subject and nothing more. So focus on finances or book reviews or cooking and that’s all.

For some people, that has worked beautifully for them and there are a lot of really successful financial and foodie blogs. (It should be noted that those kinds of blogs probably are easier to monetize, so if you're looking to turn your blog into a business, then perhaps focusing your writing on a single topic is something for you.)

What I’m saying though is that it doesn’t have to be that cut and dry. We can expand the idea of the niche and remember that what is so lovely about blogs is that they are inherently more personable and personality-infused than your typical media. There is much more room—and oftentimes more need—for the blogger to be transparent in his or her writing, so that you feel like you’re getting to know the person behind the post as much as you’re getting to know the content of the post itself.

Which is why I love blogs about people and their lives and their struggles and their triumphs and the chance to walk alongside them through it all. Which is what I’ve, consequently, tried to create here at my own blog.

Still, I do think there ought to be some order to the chaos, which is why I make it a point to keep my posts varied and make sure I hit all my bases—homemaking, faith-based, personal, craft or cooking—over the course of a week or two of posts.

So, all that to say. Personally, I don’t think there’s anything wrong with variety and a hodge podge of posts about your life. That can very well be a niche of its own!

This post is part of my Better Blogging series, where I respond to some of the most common questions that I receive about blogging. Feel free to read all of the posts in this series here.

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4 Ways I Stay Organized With My Blogging

With all these posts I’ve made about how to blog better—whether it’s finding new readers, writing better posts or making money off your blog—there’s one key thing that goes without saying.

None of that matters if you aren’t, well, actually blogging. If you aren’t writing posts and sharing them, then none of that matters.

One of the ways that I’ve found to keep myself writing and posting has been to get organized with my blogging practices. Because I believe that when there’s something you want to do, you ought to make it as easy as possible for yourself to do this. (For instance, that’s why I have a recycling bin right next to my desk chair and another one stashed in my kitchen cabinets. When I make it easy for myself to recycle, I’m more apt to do it.)

That’s the same mentality I’ve taken with blogging, and so I thought I’d share some of the practices I’ve used to keep my blogging process ultra-organized without very much effort.

1. Record blog post ideas and drafts in a single Word document.
I think the biggest key to creating better content is for me to write post ideas as you think of them. Oftentimes, if I let an idea sit too long, I have trouble remembering why I wanted to write that piece and what I wanted to say in it. The proverbial punchline goes sour, and it’s not all that compelling anymore.

So the process I use is that I have a single Word document that I keep saved on my computer desktop titled, “BLOG POST IDEAS.” In here, I list any ideas I want to write in the future as well as type up first drafts for full posts. I keep them all written in this one document so that none of them get lost in the oblivion of the My Documents folder. If I scroll down, I can see all the ideas and drafts in a single glance, without letting any of them slip through the cracks.

Then, what I typically do, is go through this document once every couple of weeks and copy-and-paste the completed drafts into a Blogger post, adding images, hyperlinking, and doing my first round of editing. Writing is only part of the blogging process. These other steps take a good amount of time, so it’s easier for me if I break that process up into more manageable-sized chunks, and this helps me do that—and stay organized as well.

2. Save my favorite images for potential blog posts on WeHeartIt.com.
Speak of images, one of the things I’ve done to streamline my process is to use WeHeartIt.com for sourcing most of the images I use in posts. You can easily search through tons of images and then save them to your account so that you can easily access them later.

The thing I like about WeHeartIt.com is that, for the most part, all of the images uploaded to there are all high-quality ones. I used to use Flickr, but I felt like I spent ages wading through mediocre after mediocre picture. (And if I can’t find a good image on WeHeartIt.com, which does happen occasionally, I usually turn to http://sxc.hu, which has a lot of your typical stock photography, but is all free.)

Then, when I have a post to upload, I can go into my WeHeartIt.com account and scroll through the dozens of pictures I’ve saved and find one to repurpose, or search for a new one from their ever-growing database.

3. Use an online calendar to plan out my post schedule.
Because I write ahead, I’m able to plan out my posts ahead of time, which I find incredibly helpful for keeping on a consistent schedule without feeling the pressure of I-haven’t-posted-yet-today-and-need-something-to-write-about!.

Along with that, I like to keep my blog post content varied and the easiest way to do that is to keep a calendar to see my posts at a glance. I tried using a paper calendar but found that cumbersome when I wanted to move posts around, for whatever reason.

So for the past year or so, I’ve been using Google Calendars. I just type in the post title on the day I plan on publishing it and then save it. Sometimes I’ll color code them so that I can distinguish between posts I’ve already scheduled to publish and those I haven’t. You could definitely get more creative with that—such as color coding by topic if you jump around like I do—but I’ve found that this simplified approach works well for me: It keeps me on task with my blogging, shows me at-a-glance when something was or will be published and what posts I need to prioritize working on next.

Here's a snapshot of my calendar in action, with all the posts from January. (Note that they automatically add holidays onto the calendar in orange. That has been useful information for selecting content on more than one occasion!)

4. Save blogging inspiration and HTML tutorial ideas on Pinterest.
Finally, if I come across a blog or tutorial that I might want to refer back to in the future, I keep a separate pin board on Pinterest for any blogging or HTML-related ideas. (You can follow that board of mine here.)

This has been handy because sometimes I’ll find a tutorial that I am not ready to implement yet, but I’ll come back to later. Or I’ll use it to save ideas of blogs that I like—for whatever reason, whether it’s their layout or functionality—but that I don’t actually read. That way I can easily access them in the future when I’m doing research for ways to update my own blog in the future.

Do you have any ways you like to stay organized with your blogging? Let me know in the comments!

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My Experience Having Ads on My Blog and Using ContextWeb's Advertising Network



Earlier today, I shared about my experience using BlogHer as an advertising network on my blog as a way to make some money off my blog. I also use a secondary ad network in conjunction with that: ContextWeb. Here's more about my experience using their service:

Why I chose ContextWeb to host ads on my blog
After seeing the success of using BlogHer to provide ads on my blog, I decided to look into some other ad networks. BlogHer allows its bloggers to include ads from other networks, as long as those ads are showcased lower down on your site.

I knew I wanted to find an ad network that also pays on a per-view rather than per-click basis. Since I have a Blogger-hosted blog, my options were a bit limited. As I was doing some research, I found another blogger who recommended ContextWeb.

The basics about using ContextWeb to host ads on your blog
The neat thing about ContextWeb is that you actually set your own pay rate (which is a little daunting when you have no idea what your blog is worth!) and if they have a gap in ads, you can set a back-up ad that will show up instead. (For example, if you’re seeing an Amazon or iTunes ad in the lower portion of my sidebar, that’s when there’s a gap.) Plus, they approved my application within a day or two, and they make it pretty easy to set up your ads, as well.

I have been happy with the high-quality ads they've provided for household-name products and services from Kroger to CitiBank. Plus, if anything questionable ever does pop up, they provide easy ways to remove those ads from your advertising queue, although I've not had to do that yet.

Making money with ContextWeb advertisements
I’m still playing around with using ContextWeb and figuring out a good rate to charge, but after a few months of using it, I've been happy with the revenue it's generated. Per ad, I do make more from my BlogHer ads, but since ContextWeb doesn't have limitations on where you can place the ads on your blog, you can include more, which consequently generates more income.

You can get paid a couple different ways, and once your site generates $50, they'll send you a check in the mail. I've received multiple payments from them, so I can vouch that it's a worthwhile advertising network to consider if you have a blog you'd like to try to monetize.

Here are the links if you’re interested in applying to the BlogHer network or the ContextWeb network, both of which I use and can recommend after using each of them for multiple months.

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My Experience Having Ads on My Blog and Using The BlogHer Advertising Network



Earlier this week, I talked briefly about the main way that I have chosen to try to make some money off my blog by using advertising network. (Click here to read more about how I make money with my blog, as well as a peek into about how much I make each month.)

Well, when I first put a couple of ads up on my blog, I mentioned that I wanted to be able to provide more information regarding my experiences using the ad networks, because I get the feeling that inquiring minds wanted to know!

It's now been more than six months that I've been using two ad networks: BlogHer network and ContextWeb, so I feel like I can confidently talk about my experiences using them so that, if you're interested in trying out some blog advertising, you can get some more information.

Right now, I'm going to talk about my experience using BlogHer, and later today, I'll share  how it's been using ContextWeb. I'm happy with both of them, and here's a little bit more about why:

Getting started using BlogHer for your blog
A long time ago, when I first started this blog and was reading all those how-to-make-your-blog-more-successful blogs, I ran across the BlogHer network. It’s a big community supporting women bloggers, including providing an ad network.

You have to apply to join the BlogHer network, and it wasn’t until last summer that I got an email telling me I was accepted. (I think from the time I applied to then was about a year or so, but I've heard they're accepting a lot more applications now anyway, so it might just be timing.)

I didn’t really know what to expect, but decided to at least give it a try and see what it was like; I figured that if I wasn't happy I could always quit. I'm really glad I decided to go ahead with using them; I was pleasantly surprised!

The basics about how BlogHer works
The way BlogHer works, in case any of you fellow bloggers are interested in applying, is that you get paid on a per-view rate, rather than a per-click rate, which I think is great because who clicks on ads anymore? I hardly ever do and don’t expect my readers to, either!

Some of the ads that have been showcased on my blog through this network include ones for CVS, Home Goods, and Gatorade--all professional and tasteful. (If anything ever does pop up that you don't feel comfortable running on your blog, they provide easy ways to remove those ads from your advertising queue.)

Setting BlogHer ads up on your blog
They are very specific about where their ads can go on your page (the ads must be displayed "above the fold," which means near the top of your page). This is why I ended up rearranging the layout of my blog, so that there was room for their ads at the top of my page. That was really the only change I had to make to my blog so that it'd work with their rules.

(However, if you have a blog that does a lot of sponsored posts or giveaways, there are a bunch of rules surrounding those, so that they don't compete with their advertising.)

Once I was accepted, the process was really easy and I had my code up in no time. Since I've joined, I've also had quite a few questions that I've emailed them about and I've always received a personalized response back within a day or two, which I have really appreciated.

Making money & getting exposure with BlogHer ads
I have actually seen some additional exposure to my blog simply by being a part of their blog network. For instance, a couple of times, a few posts of mine have been linked into the BlogHer advertising box that's featured on The Pioneer Woman's blog (!!). How neat is that?! Hundreds of people clicked through her blog to mine. (One kind woman sent me an email telling me that she put off making The Pioneer Woman's cinnamon rolls to read my blog!)

Plus, I've been pleased to see that BlogHer ads actually pay quite well (in my opinion), considering that I don't get a ton of traffic. It's nothing like an hourly wage considering all the time I put in on here, but it's enough that it'll at least pay for my coffee breaks in celebration for all the hard work I'd be doing for free anyway! 

Here are the links if you’re interested in applying to the BlogHer network or the ContextWeb network, both of which I use and can recommend after using each of them for a few months.

Click here to read my review and experience of working with ContextWeb for blog advertising.

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The Honest Truth About Making Money With Your Blog: I Make A Lot Less Than You Might Think

One comment (and, perhaps, misconception) I've received from a couple of readers is something along the lines of:

"I LOVE BLOGGING AND WOULD LOVE TO MAKE A LIVING FROM IT. HOW DO YOU DO IT?"

I guess the underlying assumption there is that I'm able to make a living from this blog of mine? I wish that were true.

Because I do truly love blogging. I've always been a writer but when I wrote professionally, there was little about it that I found fulfilling. This little blog—where I can share anything and everything—has revived that love in me once again. (You can read more about why I started this blog here.)

So much so that it would be my dream job to be able to blog full-time.

Right now, having blogged for more than two years, I’m not at that point though. While I do make some money off this blog, I'll be frank and tell you that I make around $100 to $150 a month from blogging revenue. When you factor in the amount of time I spend working on this blog—hours and hours each week, writing posts, sourcing photos, editing graphics, etc.—that makes for way, way less than minimum wage.

But, like I said, I love doing it. So while I would love to make more money from it, that is not the sole reason why I have this blog. If it were, I would have given up long ago. (Honestly, I don't think I even started making any money at all until I'd been blogging for a year and a half!)

I know there are many other bloggers out there who truly can make a decent income off their blog, but I think that's more the exception than the rule and it takes a lot of time and a lot of effort to get to that point.

I could definitely try harder to make more money off my blog. There are lots of avenues that other bloggers have used to monetize their blog, whether it's writing e-books, selling ad space to vendors directly, creating products for sale or offering e-courses.

I have thought about doing some of them (maybe an e-book someday?!), but for now I've chosen to stick with two simple avenues: sharing some affiliate links to places like Amazon (which you can read more about here) and having ads (served through ad networks) displayed on my blog. The second is where most of my blogging income is generated. It's really simple and pretty effortless once you're signed up and have the code in place, and I really like it for that reason. Because then I can spend more time writing my blog.

(Read more about my experiences working with two advertising networks on blog: Here's my review of working with ContextWeb to feature ads on my blog, and here's my experience using BlogHer Ads to monetize my blog. You can read all about what I like about each as well as find links to sign up!)

Even with multiple ads running on my blog, though, I still make a lot more money through my freelance writing than I do through my blog. I hope that over time, as more and more people discover my blog, that those roles will change and that this blog can contribute more and more to our income.

I’m fortunate that my husband is able to bring in enough from his job to support us, while we keep all our other costs down. (Read more about how we're doing that and living frugally here.) This has allowed me freedom to devote much of my free time to cultivating this blog, despite the fact that it isn’t really all that profitable. 

But for now, I’m happy making even a little bit of income from this hobby of mine! And who knows what the future might hold?!

This post is part of my Better Blogging series, where I respond to some of the most common questions that I receive about blogging. Feel free to read all of the posts in this series here.

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What I Do to Try to Get Readers to Stick Around & Engage With My Blog

Last week, I talked about how I find new readers for my blog. This week, I'll be looking at the next step in that process, which is:

"HOW DO YOU GET READERS TO ENGAGE WITH YOUR BLOG AND STICK AROUND?"

This is a tricky one.

Think about, for instance, how many blogs you read. How many do you come back to you or just visit once? And of the ones you come back to, how often do you comment on them?

For me, I read a couple dozen (and there are TONS of blogs out there) and comment maybe on one or two a day—max. And usually the ones I comment on are the ones of my real-life friends. I hardly ever comment on strangers’ blogs.

I heard once that with direct mail (ie, junk mail), if two percent of people who get the mail act on it, that is considered a successful campaign. Two percent! That’s next to nothing and yet that’s considered successful.

I try to keep that in mind when I am blogging, that it’s only natural that you are only going to hear from a very small fraction of people who read your blog. It’s not something to get discouraged over, because that’s just kinda the way it is in blogging!

The only thing I think you can do, then, is try to make it easy for people to engage with your blog, to click around and find other posts, to dig deeper into your archives. Hopefully once they drill down into your content, they’ll realize that your blog is super special enough to subscribe to and stick around.

So, that's why I have a related posts widget below every entry (available from LinkWithin) and why I always hyperlink similar posts when possible in my blog. I also have a navigational menu at the top which can help point people to subject-specific posts. Plus, on the few posts I have that get lots and lots of visitors (usually via Pinterest), I make sure to include a little blurb that points readers to other posts on the blog (such as “read more of my crafts here”) and to the archives. (You can see an example of that here.)

I also make it a point to try to respond to most of the comments I get, because I feel like if people know that I care enough to reply, they’ll be more encouraged to comment in the first place.

Sometimes, if the post merits it, I’ll ask a question at the end of the post for readers to chime in on—like when I posted my review of the study Bible I use and asked what kind of study Bibles you like to use. That got a good bit of conversation going!

Do what you can to help people drill in to your content, and I think that you’ll find that they’ll be more likely to stick around once they have had a taste of your blog. And don’t forget that even a small amount of interaction is worth celebrating!

This post is part of my Better Blogging series, where I respond to some of the most common questions that I receive about blogging. Feel free to read all of the posts in this series here.

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How I Find New Readers for My Blog

One blogging question that I have received from a few readers is:

"HOW DO YOU FIND READERS FOR YOUR BLOG?"

Now, I am no professional blogging marketer or businesswoman. I am just a regular person who started a blog and am learning as I go and DIY-ing all of it myself. So as far as attracting new readers to my blog, that has been very much a trial-and-error process for me.

There are lots of different ways to approach doing this, whether it’s guest posting, joining blog networks, taking advantage of social media, advertising on other like-minded blogs (which I’ve never done), etc. They’re all good ways to get the word out about your blog but I don’t think that any one of them, on its own, is going to be a magic bullet.

Instead, I think I’ve benefitted most from the cumulative effect of implementing a variety of approaches. And I think that’s true for most people.

One thing that I would suggest, before you even start trying to get the word out about your blog, is to set up some sort of tracking tool on your blog, such as Google Analytics or StatCounter, both of which I use to monitor my blog's traffic.

Once you are able to track where readers are coming from, you’ll know which of your approaches are generating the most hits. And then you can keep pursuing the most successful ones and scrap the ones that don’t work so well. I stopped doing a lot of blog link-ups because I discovered that they just weren’t worth it, as far as having new readers come to my blog and stick around. You want to be a good steward of your time!

When I first started out blogging, I sent out an email to my closest friends letting them know that I had started a blog and then I set up NetworkedBlogs app on my personal Facebook account to have my posts automatically post to my Facebook feed. When you’re starting from scratch, don’t be afraid to tap your friends and family to come read along! (By the way, don't forget to "like" Life Blessons while you're on Facebook!)

You can also check out blogging networks and cross-post your entries there. One that I like is 20sb.net, which is a blogging network for twentysomethings. They have lots of different forums and boards that you can post on and share your latest posts.

Another thing that I occasionally do that has garnered a small-but-decent amount of traffic is to periodically comment on blog posts of larger blogs. (Of course it should go without saying that any comment should be adding value to the discussion and not be completely self-seeking. People can see through that and will be less likely to click through.)

However, I’ve had the most luck attracting visitors by getting other, larger blogs and websites to link to posts previously published on my blog. For instance, I have submitted some of my craft and recipe posts to TotallyTutorials.com and MoneySavingMom.com and received tons of traffic from them. A plus from that has been that a lot of those posts have also ended up getting circulated on Pinterest, generating even more traffic. I've also been invited to submit my blog posts to a couple of larger media sites (most recently to Crosswalk.com), and those have been great boosts to my traffic.

Surprisingly, I haven't had near as much luck attracting visitors by writing guest posts, even for some decent sized blogs. But, I always figure that I might as well give an outlet a try once and see how it does. Sometimes I'm pleasantly surprised and then I know I can try to submit posts there again in the future.

So I think try a little bit of everything and see what works for you—what generates the most traffic, as well as what you enjoy doing.

Because while it’s nice to have lots of readers, blogging is not just about the numbers. Compared to a lot of other blogs out there, I don’t have a ton of readers. But the ones that I do have (you!) are really involved with the blog, commenting and tweeting and emailing me. That is worth far more to me than a million readers any day!

This post is part of my Better Blogging series, where I respond to some of the most common questions that I receive about blogging. Feel free to read all of the posts in this series here.

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My Advice About How to Improve Your Writing For Your Blog


One question I commonly get asked about my blog is:

"HOW DO YOU IMPROVE YOUR WRITING, & WHERE DO YOU GET IDEAS FOR POSTS?"

I should be upfront here and tell you all that I majored in magazine writing in college. I went to school already head-over-heels in love with words and writing and was passionate enough at 18 to want to dedicate my life to learning about ellipses and emdashes and poetic embellishment.

So, I have had some practice when it comes to writing. That gave me an obvious head start when it came to starting my blog, but there’s no reason to think that you have to have a degree to be a good writer. Not at all.

When someone asks me about how I cultivate my writing on my blog, I look at blog writing as having two distinct aspects:

First, it’s how you tell stories (the words you use, the phrases, imagery, etc.). Secondly, it’s what you tell stories about (more like the plot-line of the posts, what is the big picture of the post?).

Both of those aspects come into play when I’m trying to hone and sharpen my writing.

For the first, I think the key to creating posts that are well-written in a close-up sort of way is simply by reading good writing. I think writing classes are great, but I will tell you that I went to journalism school and I learned much more by reading my classmate's pieces than I ever did by listening to the professors teach.

So find some blogs or books or even magazines that are filled with words that captivate you just as much as the story they’re telling. Read them over and over again. What is it that you like about them? Try working some of those aspects or ideas into your own writing.

For the second element, the crafting of post ideas, I think the best thing for me is to always be looking all around me—everywhere—for post ideas. Because the truth is that there’s the potential for a story hidden in every moment, every scene, every emotion. It’s a matter of plying it out and sharing what’s special about it.

You could make a practice of this. Like when you’re doing something mundane (for instance, prepping a meal), think about how you could turn that into a blog post. I did that recently with my Confessions in Homemaking about meal planning, when I took something ordinary—the fact that I stopped planning meals out in advance—and used it as a launching board to encourage women that we do not have to be perfect when it comes to our homes.

But it’s not just the things that I witness—say, what I had for breakfast or where I spent my weekend. No, it’s even the thoughts I was thinking as I read a Bible story or the fears that crept up on me as I was washing the dishes or the things I wish I would have said to so-and-so.

When we start tapping into life in its entirety, that’s where inspiration knows no bounds.

Finally, write, write, write. Nothing is going to make you a better writer than writing.

Whenever a blog post idea hits me—and as I just mentioned, I’ve trained myself to always be on the lookout for ideas—I try to start writing it immediately so that I can get it down on paper.

And then, I let it sit and come back to it again and read it with fresh eyes. It’s very likely that every post that you’ve read on my blog has been read and edited by me at least two or three times (sometimes even more). Every. Single. One.

Good writing is not something that just pours out of a pen or tumbles out onto a computer screen. It is a matter of finessing the work, playing with words, rearranging ideas, adding more depth, deleting tangents, being brave enough to bare more of yourself.

The most important thing? Keep writing!

This post is part of my Better Blogging series, where I respond to some of the most common questions that I receive about blogging. Feel free to read all of the posts in this series here.

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6 Tips to Improve Your Blog


One question that I have received from a few readers who blog is:

"HOW CAN I IMPROVE MY BLOG?"

The thing with that question, though, is that I can’t visit every blog to offer advice for improving your blog. And even if I could, I wouldn’t. Because I don’t see my job as that of being a blog critic of anyone else’s blog than my own.

But what I can—and will—do is share some of the key things that I’ve done with my own blog that I think have been vital to making my blog as successful as it has become:

Write ahead. This is one of the things that I think has kept my blog going for as long as it has (two years and counting!). When I first started, I spent the first month writing posts—before I ever even launched the blog. That gave me a nice accumulation of posts ready to go in my draft folder, and I’ve kept up that practice to this very day. Because, if you’re anything like me, inspiration will strike all at once and I can spend an entire evening writing out post after post. But then, a week later, I haven’t had any ideas worth pursuing and haven’t written a word since. But because I have a folder full of ideas, I can always have something fresh on my blog, even if it’s something I wrote a day ago, a week ago or even a month ago.

Post content frequently. I’ve made it an effort to post at least every other day. Because I work and write ahead, this is a frequency that I can keep up with. But even if you can’t post that often, it’s important to keep some kind of rhythm that readers can come to expect, which will encourage them to bookmark your site and keep coming back.

Take time to respond to comments and emails. So much of blogging is measured by how many comments you receive. If people are going to take the time to leave me a comment, I think it’s only deserving that I take the time to respond back. I don’t respond to every single one (especially short ones that are a simple “Thanks,” even though I do greatly appreciate those). But if someone asks a question or adds something new to the conversation, I think it’s simple courtesy to respond to them (via another comment or email, if you have it). Plus, doing so not only can give them a sense of being “heard’ but also encourage them to come back and leave comments in the future.

Include photographs with your posts. When I was in journalism school, one of the things we learned was that, in writing, a picture really is worth a thousand words: People are far more likely to read a news article that has an image attached than one that’s just a headline and a string of words. On the internet, that is even moreso, which is why I make an effort to search out captivating pictures to accompany my writing, to encourage folks to go on and read the entire piece. When you do include images that are not your own, make sure you credit them with a link back to the source. I like to use WeHeartIt.com to find a lot of the images that I haven't personally photographed.

Don’t be afraid to tweak your blog and try something new. By nature I’m a perfectionist, so I’m constantly tweaking things, even here at my blog. If there’s something that bothers me, I’ll research and play with different solutions until I find something that works. Sometimes that means that I spend an entire night figuring out how to integrate social media buttons into my posts and then give up because I don’t find anything that I like well enough. (Which has totally been the case, as of late.) But sometimes that means that I spend an extra hour trying out different fonts for my sidebar headers and then, finally, I find one that I love. I usually implement these little changes and updates as I go, rather than waiting to do a complete reveal with lots of changes all at once. I’ve found that little changes over a long period of time add up to a lot of impact.

Pray for inspiration. There have been times where I’ve experienced a substantial drought of ideas and felt like I have absolutely nothing to say. Last March, when my husband and I moved into a new apartment, I had zilch when it came to my blog. That resulted in 7 total posts for the entire month, whereas I typically publish at least twice that. I had drained my reserve of drafts and was more consumed with unpacking than posting. So instead of giving up on the blog, I started praying for inspiration about blog posts. Because I believe that God cares about the big things in our lives (salvation, spouses, safety) but also the little things (like what I’m going to feature on my blog). So I prayed and continue to pray about what to write on my blog, and I don’t think I’ve had a dry spell like that ever since. Don’t ever think for one second that God doesn’t care about your blog. He cares about you, and so he consequently cares about what you care about, too.

This post is part of my Better Blogging series, where I respond to some of the most common questions that I receive about blogging. Feel free to read all of the posts in this series here.

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Better Blogging: A New Series at Life Blessons

I’ve been blogging here at Life Blessons for more than two years, and over that time I’ve learned quite a bit about growing and tending this little patch of the internet. 

I guess all that effort—from learning more and more HTML to getting into a groove with my writing—is starting to show because lately, I’ve found myself fielding quite a few emails from readers with a variety of questions about my blogging techniques and my advice for other bloggers.

I thought that I’d take the time to address a lot of those questions and talk about a variety of blogging aspects over the next few weeks in a new series, Better Blogging.


But first, before we jump right in to all the new material about blogging, I wanted to remind you of all the blogging questions I’ve already answered in the past as well as some of the blogging resources I’ve shared before:

Some Blogging Basics

(You can find all of my blogging advice, tips and updates here.)

Do you have any other questions you'd like me to answer during this series? If so, please leave them in the comments.

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